Essential Data Studio Visualizations For Paid Search Marketers
In today’s world where everything is counted on data. There are various methods and technologies devised only for the collection and reporting of data using features of artificial intelligence and machine learning. These have been incorporated in the Google’s free virtualisation and reporting tool since the year 2016 and it is getting better with the passing time as Google keeps on releasing new updates and improvements on a monthly scenario. However, if you ask any marketers regarding the tools they optimally use for the purpose of reporting, data studio would be the sure thing you will get as an answer.
Data studio works intelligently in a way that helps to connect with different data sources and completely automate the reporting work. However, here it should be your decision to select which virtualizations will be suitable for your audience.
One of such ways is to use KPI scorecards which are one of the finest ways to display data. Here the performance is projected in a very easy format and you can choose any metric to showcase the data.
There is colour customization also available and a decent board to show comparison. Another great way is to make use of tables in the data studio. Here you don’t have to worry about anything like making bare-bones tables in an Excel sheet.
There are all the features like, bar graphs, colours, charts, heat maps, targets, and time comparison. Not just this, there is an option to change the formatting, and styling of the representation of data.
Another benefit which adds up down the line is ad placements on various websites using data studio features. Your clients can choose from the library and make a list of websites where they wish to publish their advertisements. Also, there are features to link to some YouTube channel where people can see the details in the form of a video
which is, even more, better and involving. You can define the metrics and keep the records in your database including the video views and rates. You can also do a comparison between two periods of time and drive out your progress.
Amongst all these sometimes which is out of the box kind of a feature in the google trends data. Suppose there is a significant change in the performance and statistics observed by your clients over a period of time,
they will definitely wish to know the reason behind such a change. With the facility of Google Trends,
you will get the impact of new cycles, season and everything else on your ad performance. You can also download the google sheets and verify the data.
Google Analytics works in a similar fashion and is another tool for your reference which is helpful in the derivation of relationships between channels and time ranges. This is useful in the total calculation of the revenue generation and determines the channel’s contribution to that. Also, you can generate your own reports for your internal team for a monitoring purpose regularly. After all, not everything is to showcase the client. Apart from these, there are options to prepare bullet charts and zoom in and zoom out time charts to tackle things even close.
Therefore, data visualisation help you, paint the bigger picture, which can help in greater detail to you, as well as, your client to work more effectively, and efficiently.