Today there is an ameliorating race in the market regarding the different ways of branding and popularization of products and services. The large organization’s a device out various techniques and makes huge investments in the advertisements so that the brand becomes famous among the customers. However, now the people have become a lot more educated and aware of these tactics and they do not easily fall in the trap of any certain marketing strategy. It is high time that the traditional digital marketing ways need an amendment for its own betterment. With a huge budget and expenditure, any company can play to popularise its products but the real smartness lies in adopting the path of un-marketing.
Un-marketing refers to the concept of keeping aside the monotonous and general ways of marketing and thinking of something new and out of the box which can boost the performance and bring a major profit without much of an expense. Now the question arises what ideas can be included to follow this entirely new agenda? The simplest answer to this is you need to stop being over exaggerative about your products and be honest enough to connect with your customers.
First of all, you need to establish an emotional relationship with your customers through the ways of your marketing. Your branding idea must contain something through which a feeling flows which can make a constant and unreplaceable space in the hearts of the people. One of the best un-marketing strategies works in a forum where you don’t need to spend time and money spreading your content.
Do you know how this can be made possible? Well, we people always tend to share content which is good and touches the soul over social media and groups. If your advertisements contain a very capturing social message may be related to dowry system or eve teasing or child abuse or even subjects related to nationalism, people would themselves love to share such a thing with all their near ones.
Another un-marketing concept works in a way where you can involve a large number of people like organizing a sports day or a blood donation camp in the name of your product. This will bring not only a good name but a massive response in a shorter duration.
Now try thinking from the mind of a customer, when will you buy a certain product? Either when you will need it or you are made to feel that you need it urgently. This trick works the best. This in general verse can be referred to as taking advantage of very rapid fear or urgency which arises in the mind when we see something.
For an instance, if your company produces a hair oil product and you show a case of excessive hair fall in your advertisement and how your hair oil nourishes and brings back the damaged hair, it creates a sense of urgency in the minds of the buyers to purchase the product immediately so as to escape from such a trauma.
Therefore, un-marketing helps you devise ways and means so as to think and act differently than what the rest of the world is doing to get their things in place. You need to realize that you should invest in honestly towards your branding to win the customers and not to only invest in money towards your branding to buy the customers.