SEO or search engine optimization is a very common term which you must have heard somewhere or the other. In the most basic terms, you can understand. This in a way that suppose you have your website hosted on the internet. Now how do you make sure that people use it and go through it? Will it be of any use for you or anyone else if it not recognized by anyone around?
Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it