Since the start of this pandemic, we have been facing problems of managing our businesses without our local telephone operators or call centres. Here are some of the top emerging digital marketing trends nowadays:
Chatbots have become an integral part of any web portal as it messages and answers you in real time, all 24*7. Your customers and site visitors can get instant response to your initial queries. According to a recent survey, more than 63% of people prefer chatting with Chabot’s initially to communicate with a business or a brand. They answer your questions without any delay and without losing patience. They track history of your buying preferences and also talk to you in natural language.
Personalized Emails can also connect with your potential customers beautifully. If somebody sends you a mail with your name, you will definitely read it rather than a spam or generalized mail. This can be one of the ways to promote your business exactly the way Amazon or big brand does.
Digital Marketing Tools
Video Marketing is also a new trend that has got a big boost in 2020. Its same as advertising your product on a YouTube channel or going live on Facebook or Instagram. There are so many ways you can launch your product …make a short video, give your personal appearance, tell your loyal customers to prepare a 2 minute video for you! You can get it transcribed and use it in your blog. So build awareness for your brand in these videos and start creating their interest in your product. YouTube also offers 360 degrees rotational view which is an excellent feature to showcase your product.
Content Marketing is still the best SEO digital marketing tool that helps customers use natural language in their search queries. Any site that has well written content will definitely find its place in top ten. It is still a trusted resource and generate double the leads than any other marketing tool. Specially for small business, people believe what’s written rather than seeing it advertisement in visuals.
Commonly the mobile users have addiction to view the content instantly so push buttons like DENY, ALLOW, SLIDE TO UNLOCK, DOWNLOAD, TRY FREE tempt the users to click and it makes the things really fast.
Hence, using social media effectively can turn the traffic towards you. Its just the game of right thinking at right time! All the best!